Its been great fun diving deeper into the AI world and it continues to blow me away….if your interested in reading the strategic marketing report the ChatCPT delivered in 15seconds, take a look here…
https://chatgpt.com/canvas/shared/67c11de498c881919dad7d6952729709
Title: The AI Marketing Experiment – Can AI help Breedr achieve its sales goals for 2025?
Introduction
Marketing in the thoroughbred breeding industry has remained largely traditional, relying on printed brochures, word-of-mouth, and legacy advertising channels. But what if artificial intelligence (AI) could change the game entirely?
I’ve set out on an ambitious journey: to create a fully AI-driven marketing campaign for stallion services—without hiring a marketing team or using conventional advertising. The goal? To prove that AI can be a powerful tool in modernizing and disrupting an industry that has yet to embrace digital transformation. This blog post outlines the entire strategy, the tools I’ll be using, and how I plan to document my journey through a video series.
The Video Series Plan
To share my progress and results, I’m documenting every step of this AI marketing experiment in a series of videos. The structure of these videos follows a clear narrative arc to engage viewers and showcase real-world applications of AI in marketing.
Episode Breakdown
- Introduction to the AI Marketing Experiment – What I’m doing, why I’m doing it, and the goals of the experiment.
- Traditional vs. AI Marketing – A look at the current industry marketing methods and the potential of AI-driven strategies.
- AI-Powered Content Creation – Using AI to generate social media posts, ads, and videos.
- Campaign Launch & Performance Tracking – Testing AI-generated content and measuring engagement.
- Results & Takeaways – Reviewing what worked, what didn’t, and key learnings for the future.
AI Tools for the Campaign
Executing this campaign requires leveraging multiple AI-powered tools across different categories. Here’s a breakdown of the key software I’ll be using:
1. Video Creation & Editing
- Descript – AI-powered video editing, subtitles, and overdubbing.
- CapCut – Easy-to-use editor with AI effects and captions.
- Runway ML – AI-based visual generation and motion tracking.
2. AI Content & Copy Generation
- ChatGPT – For scriptwriting, marketing copy, and content ideas.
- Claude / Jasper AI – For refining AI-generated marketing messages.
3. AI Image & Ad Creation
- DALL·E / MidJourney – AI-generated high-quality visuals.
- Canva AI – Design tool for ads, social posts, and graphics.
4. AI Voice & Sound
- ElevenLabs / Murf AI – AI-generated voiceovers for videos.
- AIVA / Soundraw – AI-generated music and soundtracks.
5. AI Social Media & Scheduling
- Ocoya / Predis.ai – AI-driven content creation and scheduling.
- Hootsuite / Buffer – For managing and tracking social media performance.
6. AI Analytics & Performance Tracking
- Metricool / Lumen5 – AI-powered content analytics and performance insights.
- Google Analytics & Meta Ads Manager – Measuring campaign success and engagement.
Execution Plan
To ensure the campaign is well-structured and executed efficiently, I’m following a four-phase approach:
Phase 1 (Weeks 1-2): Planning & Scripting
- Outline the video series structure.
- Research and test AI tools.
- Use AI to generate scripts and marketing strategies.
Phase 2 (Weeks 3-4): Content Creation
- Record and edit videos using AI-generated elements.
- Create visuals, social media posts, and ad creatives.
- Finalize AI voiceovers and background music.
Phase 3 (Weeks 5-6): Launch & Promote
- Publish videos on TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
- Run AI-generated ads and track engagement.
- Interact with the audience and build a community around the experiment.
Phase 4 (Week 7+): Analyze & Optimize
- Measure engagement and conversion metrics.
- Adjust content based on audience insights.
- Share key learnings and iterate for future campaigns.
Should You Film on iPhone or MacBook?
Choosing the right filming setup depends on the style of content:
- iPhone (Recommended for social media videos)
✅ Higher video quality with good lighting.
✅ More natural and engaging for short-form content.
✅ Best for TikTok, Instagram Reels, and YouTube Shorts. - MacBook & Loom (Great for tutorial-style content)
✅ Ideal for screen-sharing AI tools.
✅ Professional and structured, good for LinkedIn/YouTube.
✅ Can feel less personal if overused.
Best Approach: Use a mix of both! Record introductions and conclusions with your iPhone for authenticity, while using Loom for screen recordings of AI tools in action.
Generating the First AI Video
To bring this experiment to life, I’ve drafted a script for the first episode. The next step was generating an AI voiceover and sourcing AI visuals to create a sample video.
For AI voiceover, I used the script and processed it through tools like ElevenLabs and Murf AI to create a professional narration. The script was also saved as a downloadable file to test different AI voices.
Next, I’ll be assembling the video using AI-generated visuals, animations, and editing tools. This will provide a real-world example of how AI can streamline marketing efforts with minimal human input.
Final Thoughts
This AI-driven marketing experiment is more than just a challenge—it’s an opportunity to showcase how artificial intelligence can disrupt traditional industries. By leveraging cutting-edge AI tools, I aim to demonstrate that even in a niche sector like thoroughbred breeding, AI can significantly improve marketing efficiency and engagement.
Stay tuned as I roll out this experiment and share insights along the way. Follow along, comment, and let’s explore the future of AI-powered marketing together!
What are your thoughts on using AI in marketing? Have you experimented with any AI tools yet? Drop a comment below!
